Sal Lauretta's Raises $340K For Charity
By Rebecca K. Abma
Midland Park men's clothing store Sal Lauretta for Men has raised more than $340,000 for charity since the inception of its annual Behind the Seams Fashion Show in 2010. The fourth annual event show, held this spring, was the most successful to date, raising $125,000 in one night. The benefit for Eva's Village, a non-profit comprehensive social service organization, helps to feed the hungry, shelter the homeless, treat the addicted and provide free medical and dental care to the poor
The event was conceived by store owner Ralph Lauretta and customer Joey Mazza, the special events coordinator for Eva's Village. Mazza loves designer Robert Graham and has shopped at Sal Lauretta for his clothing for years. One day while Mazza was shopping at the store, Lauretta suggested doing a fashion show with the brand to benefit Eva’s Village. Joey loved the idea, and a philanthropic partnership was born. The 1st annual Behind the Seams fashion show exceeded the goal by thousands of dollars and has since continued to grow and expand every year.
“What started out as a discussion between a patron and business owner has expanded to be one of our annual fundraising events introducing Eva’s Village to a new and enthusiastic audience,” states Marie Reger, executive director at Eva’s Village.
Eva’s Village was founded by Msgr. Vincent E. Puma in 1982 as a response to the poor and homeless in Paterson. Through three decades of service, Eva’s Village has established a unique record in facing community challenges and changing the lives of the hungry, homeless and addicted. It has grown from a simple soup kitchen to become the most respected anti-poverty program in New Jersey. Eva’s Village now includes fourteen integrated programs housed in numerous buildings spanning several city blocks in Downtown Paterson.
In addition to serving 350 hot lunches every day of the year for the homeless and working poor, Eva's Village provides shelter, substance abuse treatment, primary medical and dental care and a variety of transitional and permanent housing options. Additional supportive services available include, parenting classes, play therapy, personal finance workshops, and job training and placement.
Sal Lauretta for Men would like to hank Hartly Fashions, Creations by Christine, iReserve, Bellezza Salon, McGraw Communications and Robert Graham.